Target Market & Impact
GoodDollar’s distribution is designed to provide a complementary currency for digital payments to unlock global commerce and barter at the cross-section of the mobile-enabled and financially excluded. According to the World Bank’s most recent calculations, 1.7 billion adults have no access to traditional financial services, even though one billion have a mobile phone and nearly half a billion have an internet connection.
Referral marketing strategies will encourage GoodDollar adoption in community clusters. Eventually, as the adoption of G$ coin grows due to online and offline network effects, a critical mass will be reached.
The goal is to ultimately onboard millions of new users to digital currency by giving each access to tradeable digital assets with real monetary value. The key to bridging this gap is overcoming the challenges of user experience in accessing and reaching mass-market users with limited technical literacy. To facilitate this, the GoodDollar wallet is a simple digital wallet that can be accessed anywhere in the world with an internet connection. Its interface enables social media profile logins and sign-ups (Facebook, Google, and email/password), and focuses on the key action of “claiming” G$ coins as basic income and conducting peer-to-peer transactions.
Users can additionally invite other contacts to GoodDollar (and be rewarded for doing so initially), send and receive G$ coins, review account transactions, and explore the amount of activity within the GoodDollar economy, as any basic payment app.